Webinars have really grown these past few years and
according to B2B Content Marketing Benchmarks they are now tied
with video as the 3rd most effective means of marketing today. More and
more people are conducting them, but are they doing them effectively? That is
why I was so pleased to see a follow-up session by Ruwaida (OS39- How to Make
Your Webinar Relevant, Impactful and Memorable) on this year’s AMWA conference
program. Last year’s session was a great hands on exercise in getting the
session audience comfortable with executing a webinar. This year Ruwaida is
promising a session helping speakers to make their webinars more effective by
being more impactful. A common misconception for many people is that webinars
are the same as public speaking. Ruwaida points out for a webinar to be a
success, there is a need to translate the oral presentation into an online
presentation and that there are tools and technology that help enable that
translation to be successful.
In this session Ruwaida will be presenting the six key
components she feels are essential in order for a speaker to assure their
webinar will be relevant, impactful and memorable. If you still are not
convinced of the value of webinars check out Ryan
Parker’s 14 reasons why you should be using webinars. You can also hear
Ruwaida’s insights and perspectives on that topic in her on demand “content
marketing with a webinar” presentation on youtube.
As a freelancer I have learned to appreciate the roles
critical content and visual marketing have played in my success. Ruwaida feels
strongly that webinars are wasted when treated as a sales presentation and her
goal is to show this session audience how to use a webinar as an effective
educational tool that will help establish a person’s credentials as the
content/subject matter expert. Establishing those credentials is an important
step in building your brand. Ruwaida’s session OS39- How to Make Your Webinar
Relevant, Impactful and Memorable is scheduled for Saturday, October 3 at 4PM.
Be sure to check the AMWA
Program Brochure for additional information on this session and for other
sessions that may be of interest to you as well.
Additional webinar related sessions at this year’s AMWA
Annual Conference Sept 30 – Oct 3 in San Antonio, TX include:
Roundtables
T-04 So You Want to Do a Webinar?
Open Sessions
OS–31 Beyond the Box: New and Money Making Strategies for
Freelancers
Don’t forget to join the Twitter conversation and follow
AMWA at @AmMedWriters and use #AMWA2015 to keep up with as well as to share the
conference events.
-Larry Lynam, 2015 AMWA Conference Committee
@scopedbylarry