Given that the past decade has witnessed a rapid expansion of biomedical knowledge, you’d think the case for continuing medical education (CME)/continuing education in the health professions (CEHP) is made. If you’re a health professional, there’s always something new to learn. However, according to several reports (notably Redesigning Continuing Education in the Health Professions), learning something new isn’t enough anymore.
Today, health professionals need to not only accumulate facts (characteristic of the old CME paradigm) but also integrate new knowledge into practice and develop analytic and diagnostic thinking skills that support performance and quality improvement. These changes are needed to meet the demands of a complex, team-based, patient-centered health care system that is evolving to address persistent health disparities and deficits in patient safety and health care quality. As a result, CEHP needs to be up to the task of delivering what education leaders call performance-based, transformative, interprofessional learning.
The good news is that CEHP continues to be an important area of content development for an expanding range of learning platforms (e.g., point of care, online, simulations). The bad news is…actually, if you’re a writer, there is no bad news, because, as Johanna Lackner Marx notes in her CME Rising column in the AMWA Journal, where there is content, there is a need for writers, especially writers skilled in developing interactive content that addresses the kinds of real-world clinical, organizational, and system challenges faced by health professionals in their daily practice.
If you create education content for health professionals, your own education can get a bolus shot at the 2013 American Medical Writers Association (AMWA) Annual Conference in Columbus, Ohio. The AMWA annual conference is well-recognized for the value of its educational offerings; a recent survey demonstrated that the conference is the primary source of continuing education for 76% of AMWA members.
At least a dozen annual conference sessions focus specifically on creating content for practitioner education, in print, online, and multimedia formats.
Audience Analysis
If you want to refine your audience analysis skills, and align audience needs with the medium you are writing for, consider “Target Audience: Preventing Tragedies on a Train.” This hands-on session will prepare you to identify target audiences—arguably the single most important skill in medical writing, especially when writing for members of interdisciplinary health care teams—and tailor your content accordingly.
Medium Matters
Of course, in writing, medium matters as much as audience. If you write education content specifically for online/multimedia formats, consider “Medical Writing for Instructionally Sound Engaging e-Learning” or “Evidence-Based Instructional Design: Practical Tips for the Occasional Educator.” Online/multimedia education is a growing segment in CEHP, as online learning offers ease of access and convenience to busy, time-strapped health professionals. If you are a new, or moderately experienced, writer who is new to e-learning, this session will introduce you to the works of leading educational researchers and help you expand your ability to write instructionally sound content for e-learning educational and training courses—without having to become a software expert.
And if that’s not enough for you, “Writing for Video” will get you simultaneously using the left and right sides of your brain. Writing for video/CD-ROM requires more than words, calling for both verbal and visual communication to hold viewers’ attention. Stuck on how to achieve both? This session with show you how to create effective presentations through conceptual development, scriptwriting style, production commands, and the interactive features of CD-ROMs.
The Case Rests
In fact, interaction is increasingly the name of the education game. Case-based learning is the new normal in adult education in general, and in CEHP in particular. Although Harvard Business School is often credited with inventing the case method, Steve Sturdy, my old colleague at the University of Edinburgh, argues that University of Edinburgh pathology professor James Lorrain Smith actually invented the ‘case method of teaching pathology’ in 1912. You can explore case development at the AMWA Annual Conference in “Stating Your Case (Study).” In this seminar, you’ll learn the nuts and bolts of creating robust case studies. Eve Wilson, one of the presenters in that session, says that developing questions to incorporate within case studies that challenge clinician learners and allow educators to assess learning is key to case creation. The seminar will provide an overview of the steps in developing appropriate knowledge- and competence-based questions within case studies to enhance learner interaction.
If you want to dig deeper, “Learning in the Health Professions: Practical Strategies for Developing Continuing Education Cases” is a foundational workshop that offers even more hands-on practice in case development, including how to optimize adult learning principles to enhance learning. A client recently commented to me that it’s hard to get writers who can handle cases and develop an activity that incorporates a case, multiple choice questions, and evidence-based feedback. After these sessions, you’ll be able to do all three.
Need to Know
For a review of the current regulatory environment in CEHP (and who doesn’t need this review?), there is “Where Does the Sun Shine? The Regulatory Environment, Education, and Promotions.” Led by continuing education experts Marissa Seligman, PharmD, FACEHP, CCMEP, and Pamela Ostreicher, PhD, this seminar also focuses on changes in states laws, trends in institutional regulations, and do’s and don’ts for medical writers who provide services for both CME and non-CME projects.
Publish
If you want to publish about your development of continuing education projects, you can hear what Dr. Seligman, who is the Editor of the ACHEP Almanac, looks for in manuscripts at “Getting Published: A Discussion with Editors of Medical Communication Publications.” This panel discussion is led by Vicki White, editor of the AMWA Journal, who will also discuss how to get your manuscript noted for our organization’s peer-reviewed journal.
Register
Register now for the AMWA Annual Conference to enhance your skills in developing educational content. You can find the days and times for sessions in the registration brochure. Act fast—early registration ends today, Friday, October 18. You can register on-site at the conference, but you’ll pay a higher registration fee. Save money and register now!
--Alexandra Howson, PhD, 2013 Annual Conference Committee
This blog is devoted to news about the AMWA Annual Conference.
Friday, October 18, 2013
Thursday, October 17, 2013
AMWA Is Not Just for Writers
One of my biggest challenges as an editor is demonstrating my knowledge, ability, and worth. Medical writers have writing samples, but how do medical editors make themselves stand out? The American Medical Writers Association (AMWA) has been my toolbox for several years, giving me what I need to become a better editor and help me stand out among others. It’s true…AMWA is not just for writers, and this year’s AMWA Annual Conference offers a wide variety of sessions designed to help you be a better medical editor.
In “Leveraging the Talent in the Editorial Freelancers Association: What Editorial Professionals Can Do for You,” expert editors will focus on levels of editing, differences between editing and proofreading, and other editorial tasks. You’ll come away armed with tools and websites to help you improve and streamline your editing and proofreading.
Are you a medical journal editor? Learn about podcasts in “Scientific Podcasts: Why, When, What, Everywhere?” This seminar is an encore presentation by two managing editors who discussed this topic at the Council of Science Editors (CSE) annual meeting earlier this year. In another session, “The Rising Tide of Plagiarism in Medical Writing,” you can learn about plagiarism from an editor’s perspective and about how to use plagiarism detection software and evaluate and share the subsequent results.
Are you one of the many editors and content planners who are afraid of or confused by new media? Then you need “Tweeting, Blogging, SEO, and Strategy: Online Content Planning for Medical Editors.” You will learn how to integrate online content planning and social media marketing into the editorial process to promote content in search engines, improve quality, and increase user engagement.
Another panel presentation, “Holistic Strategies for the Biomedical Manuscript: Collaboration of Art, Editing, and Journalism,” provides an overview of an approach to translate biomedical manuscripts into news releases and subsequent media coverage.
You can also hone your skills in using technology for your editing projects. Take advantage of Hands-on Demonstration sessions in using Adobe X, EndNote, and Word.
Bring your biggest editing questions to the conference, where you can get help from an experienced editor. This year’s new “What’s Your Problem? Problem-Solving Discussions” is designed to help you answer that nagging editing-related question (as well as writing, freelancing, and regulatory writing). Jennifer Maybin, a leader in the EFA and AMWA, will help you face your biggest editing challenge! (Other problem-solving discussions are led by experts in writing, freelancing, and regulatory writing).
And if all this is not enough, the 2013 AMWA conference gives a special shout-out to medical editors. This year’s Alvarez Award winner is Gregory D. Curfman, MD, executive editor of the New England Journal of Medicine. In a recent survey of AMWA members, 85% of respondents said they used NEJM as a regular resource, so it is a particularly relevant honor to have Dr. Curfman address the AMWA membership. He will deliver his keynote address on the first day of the conference.
So what are you waiting for? Register now for the AMWA Annual Conference. And be quick: Advance registration ends on Friday, October 18. After that, you’ll need to register on-site, which is more expensive. You can get more details on conference sessions in the registration brochure.
—Keightley Amen, BA, ELS, AMWA Annual Conference Committee
In “Leveraging the Talent in the Editorial Freelancers Association: What Editorial Professionals Can Do for You,” expert editors will focus on levels of editing, differences between editing and proofreading, and other editorial tasks. You’ll come away armed with tools and websites to help you improve and streamline your editing and proofreading.
Are you a medical journal editor? Learn about podcasts in “Scientific Podcasts: Why, When, What, Everywhere?” This seminar is an encore presentation by two managing editors who discussed this topic at the Council of Science Editors (CSE) annual meeting earlier this year. In another session, “The Rising Tide of Plagiarism in Medical Writing,” you can learn about plagiarism from an editor’s perspective and about how to use plagiarism detection software and evaluate and share the subsequent results.
Are you one of the many editors and content planners who are afraid of or confused by new media? Then you need “Tweeting, Blogging, SEO, and Strategy: Online Content Planning for Medical Editors.” You will learn how to integrate online content planning and social media marketing into the editorial process to promote content in search engines, improve quality, and increase user engagement.
Another panel presentation, “Holistic Strategies for the Biomedical Manuscript: Collaboration of Art, Editing, and Journalism,” provides an overview of an approach to translate biomedical manuscripts into news releases and subsequent media coverage.
You can also hone your skills in using technology for your editing projects. Take advantage of Hands-on Demonstration sessions in using Adobe X, EndNote, and Word.
Bring your biggest editing questions to the conference, where you can get help from an experienced editor. This year’s new “What’s Your Problem? Problem-Solving Discussions” is designed to help you answer that nagging editing-related question (as well as writing, freelancing, and regulatory writing). Jennifer Maybin, a leader in the EFA and AMWA, will help you face your biggest editing challenge! (Other problem-solving discussions are led by experts in writing, freelancing, and regulatory writing).
And if all this is not enough, the 2013 AMWA conference gives a special shout-out to medical editors. This year’s Alvarez Award winner is Gregory D. Curfman, MD, executive editor of the New England Journal of Medicine. In a recent survey of AMWA members, 85% of respondents said they used NEJM as a regular resource, so it is a particularly relevant honor to have Dr. Curfman address the AMWA membership. He will deliver his keynote address on the first day of the conference.
So what are you waiting for? Register now for the AMWA Annual Conference. And be quick: Advance registration ends on Friday, October 18. After that, you’ll need to register on-site, which is more expensive. You can get more details on conference sessions in the registration brochure.
—Keightley Amen, BA, ELS, AMWA Annual Conference Committee
Wednesday, October 16, 2013
Field of Opportunities in Medical Writing
Have you thought about being a medical writer but don’t know how to break into the business? Are you already a medical writer but in a job that bores you? If you have a dream of a new career path in medical writing, bring that dream to the 2013 American Medical Writers Association (AMWA) Annual Conference and make it a reality! With the theme of Expand Your Horizons, the conference is designed to help new and experienced medical writers learn more about the field of opportunities in medical writing.
From students who want to explore a career in medical writing or editing to scientists who are considering a switch to writing to experienced writers who are thinking about a different type of writing, all can get the kick-start they need at the AMWA Annual Conference. Medical writing is a diverse profession offering a variety of settings and work products, with new opportunities emerging every day.
Discover the Field
Starting a career in medical writing is not always easy. In a recent survey of AMWA members, nearly one-quarter of respondents listed “breaking into the field” as a top challenge. AMWA has created conference programming to address this need. The most important first step you can take to learn about a career in medical writing is the AMWA Annual Conference session, “Scope of Medical Communication,” which covers a range of unique practice settings, including regulatory writing, medical editing, medical communications agency, public relations, medical device writing, and freelancing. Experienced medical communicators from these settings will outline the knowledge, education, and attributes that lead to success in each setting, along with how to advance and what you can expect to earn. This year, “Scope of Medical Communication” is offered on Saturday, as a convenience to students and full-time workers.
Explore New Opportunities
The “Scope” session is also a great place for experienced medical writers to learn about other traditional career paths. Medical writers already in the field can learn about new career paths in “New Opportunities for Medical Writers,” where a panel of experts will describe two emerging areas of medical writing: health technology assessments and consensus manuscripts. In “FDA’s Other Box: Medical Device Regulation for Pharmaceutical Writers,” panelists will inspire regulatory writers to think outside the pharmaceutical industry box and learn more about writing for the medical device industry.
Get the Inside Track
Find out what employers look for in medical writers at “What Employers Are Interested In: How to Progress Your Career.” The speakers in this session include a hiring manager and a recruiter who will give tips on how to structure a resume, discuss common interview questions, and describe what makes a good candidate for a medical writing position. For broader career help, consider the expanded seminar “Create Visibility and Influence to Fast Track Your Career.” Here, John West Hadley, a well-known career search counselor, will show you how to recognize when it’s time to leave a job, how to best search for a new job, and how to make the most of your potential.
Learn to Market Yourself
Two informal small-group discussions can help students and others new to the field, regardless of your educational background, learn how to best present themselves to potential employers. For those who studied English, Communications, or Writing, there’s “Marketing Your Liberal Arts Background to Employers and Clients” and for scientists looking to move to medical writing, there’s “Transitioning from the Benchtop to Medical Writing: Rethinking the Format of Your CV.”
The AMWA Annual Conference offers even more than these outstanding programs. Look through the registration brochure and make the decision to attend the conference—even if only for a day. If you’re a student and concerned about the cost, learn why the conference is a great investment in your future. You need to act fast, though, early registration closes on Friday, October 18. After that, you can register on-site, but it will cost you more. Save by registering now!
From students who want to explore a career in medical writing or editing to scientists who are considering a switch to writing to experienced writers who are thinking about a different type of writing, all can get the kick-start they need at the AMWA Annual Conference. Medical writing is a diverse profession offering a variety of settings and work products, with new opportunities emerging every day.
Discover the Field
Starting a career in medical writing is not always easy. In a recent survey of AMWA members, nearly one-quarter of respondents listed “breaking into the field” as a top challenge. AMWA has created conference programming to address this need. The most important first step you can take to learn about a career in medical writing is the AMWA Annual Conference session, “Scope of Medical Communication,” which covers a range of unique practice settings, including regulatory writing, medical editing, medical communications agency, public relations, medical device writing, and freelancing. Experienced medical communicators from these settings will outline the knowledge, education, and attributes that lead to success in each setting, along with how to advance and what you can expect to earn. This year, “Scope of Medical Communication” is offered on Saturday, as a convenience to students and full-time workers.
Explore New Opportunities
The “Scope” session is also a great place for experienced medical writers to learn about other traditional career paths. Medical writers already in the field can learn about new career paths in “New Opportunities for Medical Writers,” where a panel of experts will describe two emerging areas of medical writing: health technology assessments and consensus manuscripts. In “FDA’s Other Box: Medical Device Regulation for Pharmaceutical Writers,” panelists will inspire regulatory writers to think outside the pharmaceutical industry box and learn more about writing for the medical device industry.
Get the Inside Track
Find out what employers look for in medical writers at “What Employers Are Interested In: How to Progress Your Career.” The speakers in this session include a hiring manager and a recruiter who will give tips on how to structure a resume, discuss common interview questions, and describe what makes a good candidate for a medical writing position. For broader career help, consider the expanded seminar “Create Visibility and Influence to Fast Track Your Career.” Here, John West Hadley, a well-known career search counselor, will show you how to recognize when it’s time to leave a job, how to best search for a new job, and how to make the most of your potential.
Learn to Market Yourself
Two informal small-group discussions can help students and others new to the field, regardless of your educational background, learn how to best present themselves to potential employers. For those who studied English, Communications, or Writing, there’s “Marketing Your Liberal Arts Background to Employers and Clients” and for scientists looking to move to medical writing, there’s “Transitioning from the Benchtop to Medical Writing: Rethinking the Format of Your CV.”
The AMWA Annual Conference offers even more than these outstanding programs. Look through the registration brochure and make the decision to attend the conference—even if only for a day. If you’re a student and concerned about the cost, learn why the conference is a great investment in your future. You need to act fast, though, early registration closes on Friday, October 18. After that, you can register on-site, but it will cost you more. Save by registering now!
Tuesday, October 15, 2013
Freelances: The P.A.T.H. Is Clear
For those of us who freelance, there are many benefits—not having to go into an office, being able to work in sweats, and having a semblance of control over our schedules (sometimes!). But on the flip side, we also are subject to client whims, can be given unrealistic deadlines, and may not be truly compensated for the value that we bring to projects. That’s why I’m excited for a special seminar that will be offered at this year’s annual AMWA conference: “The P.A.T.H. from Writer to Consultant.” And for those of you who are editors, the principles also apply to you.
In this seminar, Jason Berkowitz, Vice President-Client Services at Seven Step RPO, will share his insight into how freelances can position themselves as consultants rather than project-for-hire contractors. The difference can be significant. A consultant is viewed as an expert who evaluates problems and proposes solutions, which can be translated into higher fees, greater respect, and stronger client loyalty. If you’ve ever grappled with how you can raise your rates, this session is a must-attend for you!
I had the opportunity to get a brief glimpse of Jason’s presentation. He gives a step-by-step approach on how to be a consultant, not “just” a writer or editor. What I love: He provides examples of phrases to use in difficult situations. Do you cringe at pushing back on an overly ambitious deadline? Has one of your clients underestimated the amount of time it will take to complete a project? Jason will tell you how to address these common problems professionally and effectively.
Beyond these very useful tips, Jason will teach you how to shift your approach to client interaction in two key ways: becoming more courageous and learning when (and how) to personalize the client-consultant relationship. Many freelances don’t feel empowered in their client interactions, and some miss opportunities to build client loyalty. If either resonates with you, P.A.T.H. could set you on a course to develop a base of devoted clients that pay you well. (The “A” in P.A.T.H. stands for audacity and the “H” represents heart; learn about the “P” and the “T” in the seminar!)
“The P.A.T.H. from Writer to Consultant” is scheduled for Thursday, November 7, 9:00-11:45 AM. It’s one of three Intensive Seminars being offered for the first time at this year’s AMWA Annual Conference. This new session type is designed to provide an enhanced educational experience through an expanded session time, a limited attendance, and a focus on practical application. The cost for an Intensive Seminar is $40. My thought: If you get just one take-away from the seminar that helps you increase your rates or negotiate more realistic deadlines, $40 is well worth it.
If you haven’t registered for the AMWA Annual Conference yet (what are you waiting for??), be sure to sign up for this Intensive Seminar. If you have already registered for the conference, you can send an e-mail to annual_conference@amwa.org to ask that the seminar be added to your registration; you will receive an electronic invoice that you can pay online with a credit card. Registration closes on Friday, October 18, so be sure to register now, before higher on-site fees kick in. Embrace P.A.T.H. immediately and reserve a spot in what I believe is a unique program on how freelances can transform themselves and their businesses. Hope to see you there!
—Christine Welniak, 2013 AMWA Annual Conference Committee
In this seminar, Jason Berkowitz, Vice President-Client Services at Seven Step RPO, will share his insight into how freelances can position themselves as consultants rather than project-for-hire contractors. The difference can be significant. A consultant is viewed as an expert who evaluates problems and proposes solutions, which can be translated into higher fees, greater respect, and stronger client loyalty. If you’ve ever grappled with how you can raise your rates, this session is a must-attend for you!
I had the opportunity to get a brief glimpse of Jason’s presentation. He gives a step-by-step approach on how to be a consultant, not “just” a writer or editor. What I love: He provides examples of phrases to use in difficult situations. Do you cringe at pushing back on an overly ambitious deadline? Has one of your clients underestimated the amount of time it will take to complete a project? Jason will tell you how to address these common problems professionally and effectively.
Beyond these very useful tips, Jason will teach you how to shift your approach to client interaction in two key ways: becoming more courageous and learning when (and how) to personalize the client-consultant relationship. Many freelances don’t feel empowered in their client interactions, and some miss opportunities to build client loyalty. If either resonates with you, P.A.T.H. could set you on a course to develop a base of devoted clients that pay you well. (The “A” in P.A.T.H. stands for audacity and the “H” represents heart; learn about the “P” and the “T” in the seminar!)
“The P.A.T.H. from Writer to Consultant” is scheduled for Thursday, November 7, 9:00-11:45 AM. It’s one of three Intensive Seminars being offered for the first time at this year’s AMWA Annual Conference. This new session type is designed to provide an enhanced educational experience through an expanded session time, a limited attendance, and a focus on practical application. The cost for an Intensive Seminar is $40. My thought: If you get just one take-away from the seminar that helps you increase your rates or negotiate more realistic deadlines, $40 is well worth it.
If you haven’t registered for the AMWA Annual Conference yet (what are you waiting for??), be sure to sign up for this Intensive Seminar. If you have already registered for the conference, you can send an e-mail to annual_conference@amwa.org to ask that the seminar be added to your registration; you will receive an electronic invoice that you can pay online with a credit card. Registration closes on Friday, October 18, so be sure to register now, before higher on-site fees kick in. Embrace P.A.T.H. immediately and reserve a spot in what I believe is a unique program on how freelances can transform themselves and their businesses. Hope to see you there!
—Christine Welniak, 2013 AMWA Annual Conference Committee
Wednesday, September 25, 2013
Have a Conversation with Your Readers
As writers and editors, we’re taught to write content geared to our reader audiences. Janice (Ginny) Redish, PhD, of Redish & Associates, Inc., in Bethesda, MD, suggests taking the next step: think of your content as a conversation with your readers.
“Everything we write is part of a conversation. To have successful conversations (in e-mail, websites, apps, and more), we must understand what we are trying to achieve (our purposes), who we are conversing with (personas), and what they want and need to know (their conversations),” says Redish.
Redish understands that medical writing is always functional. Our readers have concerns, needs, or questions. We want them to do something. Therefore, we must go beyond thinking of our purposes as “to inform” or “to educate.” Better writing comes from stating our purposes more explicitly, whether it be helping a patient’s family, presenting new data to practicing physicians, or thoroughly describing clinical trials information to FDA officials.
Redish is a linguist by training, and her conversational writing approach is based on research in linguistics and cognitive psychology. She is a renowned specialist in plain language, writing for the web, and user experience research and design and has earned many distinctions around the world. She has served on the Board of Directors of both the Society for Technical Communication (STC) and the Usability Professionals’ Association and is currently vice chair of the Center for Plain Language.
A dynamic speaker, Redish is among the most sought-after speakers for training and keynote addresses in the field of communication. She will share her expertise in two sessions at the AMWA Annual Conference: “Purposes, Personas, Conversations: Practical Techniques for Everything You Write.” Redish’s unique conversational approach to all types of writing will help attendees of this session create content that is the most useful to their audiences. Session attendees can expect a lively conversation with many health and medical examples, rather than a lecture. To prepare for the session, you’re invited to download two free chapters from her book, Letting Go of the Words – Writing Web Content that Works, which she will refer to in her talk.
Redish’s presentation is an encore from this year’s STC Summit. The session features a second encore by another leading STC member, Ann Rockley, of The Rockley Group in Toronto, whose talk is titled “Structured Writing: Today’s Best Practice for Medical Content.”
Redish will also speak in the session “Putting Plain Language into Practice: Training, Tools, and Trends.” Here, Redish will discuss how to apply plain language to create online resources and describe a new training program for plain language practitioners. She will be joined by Diane Moyer, MS, RN, Associate Director, Health System Patient Education, The Ohio State University Wexner Medical Center, who will discuss the use of plain language in patient education materials destined for translation. Moyer’s department of patient education is a member of the Ohio Collaborative for Clear Health Communication.
Expand your horizons and learn from these outstanding experts speak at the AMWA Annual Conference.
--Joanne M. McAndrews, PhD, 2013 AMWA Annual Conference Committee
“Everything we write is part of a conversation. To have successful conversations (in e-mail, websites, apps, and more), we must understand what we are trying to achieve (our purposes), who we are conversing with (personas), and what they want and need to know (their conversations),” says Redish.
Redish understands that medical writing is always functional. Our readers have concerns, needs, or questions. We want them to do something. Therefore, we must go beyond thinking of our purposes as “to inform” or “to educate.” Better writing comes from stating our purposes more explicitly, whether it be helping a patient’s family, presenting new data to practicing physicians, or thoroughly describing clinical trials information to FDA officials.
Redish is a linguist by training, and her conversational writing approach is based on research in linguistics and cognitive psychology. She is a renowned specialist in plain language, writing for the web, and user experience research and design and has earned many distinctions around the world. She has served on the Board of Directors of both the Society for Technical Communication (STC) and the Usability Professionals’ Association and is currently vice chair of the Center for Plain Language.
A dynamic speaker, Redish is among the most sought-after speakers for training and keynote addresses in the field of communication. She will share her expertise in two sessions at the AMWA Annual Conference: “Purposes, Personas, Conversations: Practical Techniques for Everything You Write.” Redish’s unique conversational approach to all types of writing will help attendees of this session create content that is the most useful to their audiences. Session attendees can expect a lively conversation with many health and medical examples, rather than a lecture. To prepare for the session, you’re invited to download two free chapters from her book, Letting Go of the Words – Writing Web Content that Works, which she will refer to in her talk.
Redish’s presentation is an encore from this year’s STC Summit. The session features a second encore by another leading STC member, Ann Rockley, of The Rockley Group in Toronto, whose talk is titled “Structured Writing: Today’s Best Practice for Medical Content.”
Redish will also speak in the session “Putting Plain Language into Practice: Training, Tools, and Trends.” Here, Redish will discuss how to apply plain language to create online resources and describe a new training program for plain language practitioners. She will be joined by Diane Moyer, MS, RN, Associate Director, Health System Patient Education, The Ohio State University Wexner Medical Center, who will discuss the use of plain language in patient education materials destined for translation. Moyer’s department of patient education is a member of the Ohio Collaborative for Clear Health Communication.
Expand your horizons and learn from these outstanding experts speak at the AMWA Annual Conference.
--Joanne M. McAndrews, PhD, 2013 AMWA Annual Conference Committee
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