Tuesday, July 28, 2015

No, I’m Not Tweeting—I’m Marketing

Social media may seem like a haphazard series of tweets, likes, and posts, but behind this evolving technology is marketing potential, and with effective marketing, comes new business. Social media marketing experts Jennifer Minarcik and Ruwaida Vakil will be presenting this topic in the open session “Using Social Media for Marketing: Harness the Power of Twitter, LinkedIn and Beyond” at the AMWA 75th Annual Conference in San Antonio, TX, September 30-October 3, 2015.

Although the Annual Conference does not kick off for a couple months, the presenters have shared a few nuggets of information—a taste of what is to come!
  • Use webinars as a content marketing tool. Presenter Ruwaida says that when conducting a webinar or presentation, you can use social media marketing for social listening on LinkedIn and Twitter. For example, create a private LinkedIn group for all your attendees and a related hashtag on Twitter. Why? Ruwaida explains (1) “the LinkedIn group allows you to continue the conversation with your attendees” and (2) “the Twitter hashtag helps you listen to and relate to your attendees during and after your webinar.” Ruwaida addresses webinars further in a blog post.

  • Create effective visuals to increase exposure. Presenter Jennifer recommends using visuals to bump up your brand’s exposure, ultimately driving more traffic to your website. To create visuals, Jennifer suggests the online tool Canva because it is a great do-it-yourself design tool for creating unique, targeted images. “But don’t just post images,” she says, “add captions and descriptions (for example, hashtags, a website URL, or a ‘Call to Action’).”

  • Humanize social media to reach your audience. As insiders, Jennifer and Ruwaida share a final secret, “This year, the goal for anyone using social media should be to share relevant content while becoming more human. Social networks, such as LinkedIn, Twitter, Google+, and YouTube, provide freelancers the ability to create content specifically designed to attract dream clients.” Along with this push to make social media marketing more personal come fresh concepts, such as social selling, content curation strategies, real-time social media marketing, visual content, video content, and advertisement campaigns.

Open up a hard copy of the AMWA Journal or log on to read more about social media marketing in Jennifer Minarcik’s article “The FDA and Social Media” published in volume 30, issue 1. Also, tune in to the YouTube channel Freelance MedWriters for more expert advice.

To join the Twitter conversation, follow @AmMedWriters and use #AMWA2015. To tweet about the upcoming social media marketing open session and follow tips from the presentation, use #AMWA15SM.

For those interested in the open session described in this post, listed below are other related presentations and activities offered at the 2015 Annual Conference. Descriptions, dates, and times for each offering can be found in the registration brochure.

  • T-03: Quick-Start Marketing for Freelance Success
  • T-04: So You Want To Do a Webinar
  • T-07: Nobody Ever Wins in a Twitter Fight!
  • T-27: Freelancing: Starting and Marketing Your Medical Writing Business
  • S-04: The Social Media Tool Swap Shop
  • S-13: Five Tips to Prevent Your Website from Becoming an Antique

Open Sessions
  • OS-12: Basics of Content Writing for Medical Practices and Hospitals
  • OS-39: How to Make Your Webinar Relevant, Impactful, and Memorable

  • WS-44: Fundamentals of Freelance Business Marketing

-Christina Bennett, 2015 Annual Conference Planning Committee