Although the Annual Conference does not kick off for a
couple months, the presenters have shared a few nuggets of information—a taste
of what is to come!
-
Use webinars as a content marketing tool. Presenter Ruwaida
says that when conducting a webinar or presentation, you can use social media
marketing for social listening on LinkedIn and Twitter. For example, create a
private LinkedIn group for all your attendees and a related hashtag on Twitter.
Why? Ruwaida explains (1) “the LinkedIn group allows you to continue the
conversation with your attendees” and (2) “the Twitter hashtag helps you listen
to and relate to your attendees during and after your webinar.” Ruwaida
addresses webinars further in a blog
post.
- Create effective visuals to increase exposure. Presenter Jennifer recommends using visuals to bump up your brand’s exposure, ultimately driving more traffic to your website. To create visuals, Jennifer suggests the online tool Canva because it is a great do-it-yourself design tool for creating unique, targeted images. “But don’t just post images,” she says, “add captions and descriptions (for example, hashtags, a website URL, or a ‘Call to Action’).”
- Humanize social media to reach your audience. As insiders, Jennifer and Ruwaida share a final secret, “This year, the goal for anyone using social media should be to share relevant content while becoming more human. Social networks, such as LinkedIn, Twitter, Google+, and YouTube, provide freelancers the ability to create content specifically designed to attract dream clients.” Along with this push to make social media marketing more personal come fresh concepts, such as social selling, content curation strategies, real-time social media marketing, visual content, video content, and advertisement campaigns.
Open up a hard copy of the AMWA Journal or log on to read more
about social media marketing in Jennifer Minarcik’s article “The FDA and Social
Media” published in volume 30, issue 1. Also, tune in to the YouTube channel Freelance
MedWriters for more expert advice.
To join the Twitter conversation, follow @AmMedWriters and use #AMWA2015. To tweet about the upcoming social media marketing open session and follow tips from the presentation, use #AMWA15SM.
For those interested in the open session described in this
post, listed below are other related presentations and activities offered at the
2015 Annual Conference. Descriptions, dates, and times for each offering can be
found in the registration brochure.
Roundtables
-
T-03: Quick-Start Marketing for Freelance Success
- T-04: So You Want To Do a Webinar
- T-07: Nobody Ever Wins in a Twitter Fight!
- T-27: Freelancing: Starting and Marketing Your Medical Writing Business
- S-04: The Social Media Tool Swap Shop
- S-13: Five Tips to Prevent Your Website from Becoming an
Antique
Open Sessions
-
OS-12: Basics of Content Writing for Medical Practices and Hospitals
- OS-39: How to Make Your Webinar Relevant, Impactful, and
Memorable
Workshop
-
WS-44: Fundamentals of Freelance Business Marketing
