For those of us who freelance, there are many benefits—not having to go into an office, being able to work in sweats, and having a semblance of control over our schedules (sometimes!). But on the flip side, we also are subject to client whims, can be given unrealistic deadlines, and may not be truly compensated for the value that we bring to projects. That’s why I’m excited for a special seminar that will be offered at this year’s annual AMWA conference: “The P.A.T.H. from Writer to Consultant.” And for those of you who are editors, the principles also apply to you.
In this seminar, Jason Berkowitz, Vice President-Client Services at Seven Step RPO, will share his insight into how freelances can position themselves as consultants rather than project-for-hire contractors. The difference can be significant. A consultant is viewed as an expert who evaluates problems and proposes solutions, which can be translated into higher fees, greater respect, and stronger client loyalty. If you’ve ever grappled with how you can raise your rates, this session is a must-attend for you!
I had the opportunity to get a brief glimpse of Jason’s presentation. He gives a step-by-step approach on how to be a consultant, not “just” a writer or editor. What I love: He provides examples of phrases to use in difficult situations. Do you cringe at pushing back on an overly ambitious deadline? Has one of your clients underestimated the amount of time it will take to complete a project? Jason will tell you how to address these common problems professionally and effectively.
Beyond these very useful tips, Jason will teach you how to shift your approach to client interaction in two key ways: becoming more courageous and learning when (and how) to personalize the client-consultant relationship. Many freelances don’t feel empowered in their client interactions, and some miss opportunities to build client loyalty. If either resonates with you, P.A.T.H. could set you on a course to develop a base of devoted clients that pay you well. (The “A” in P.A.T.H. stands for audacity and the “H” represents heart; learn about the “P” and the “T” in the seminar!)
“The P.A.T.H. from Writer to Consultant” is scheduled for Thursday, November 7, 9:00-11:45 AM. It’s one of three Intensive Seminars being offered for the first time at this year’s AMWA Annual Conference. This new session type is designed to provide an enhanced educational experience through an expanded session time, a limited attendance, and a focus on practical application. The cost for an Intensive Seminar is $40. My thought: If you get just one take-away from the seminar that helps you increase your rates or negotiate more realistic deadlines, $40 is well worth it.
If you haven’t registered for the AMWA Annual Conference yet (what are you waiting for??), be sure to sign up for this Intensive Seminar. If you have already registered for the conference, you can send an e-mail to annual_conference@amwa.org to ask that the seminar be added to your registration; you will receive an electronic invoice that you can pay online with a credit card. Registration closes on Friday, October 18, so be sure to register now, before higher on-site fees kick in. Embrace P.A.T.H. immediately and reserve a spot in what I believe is a unique program on how freelances can transform themselves and their businesses. Hope to see you there!
—Christine Welniak, 2013 AMWA Annual Conference Committee
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